As recently announced, SRO America is returning to the 2025 PRI Show with an expanded SIM Racing Arena, located in Lucas Oil Stadium that will again put the spotlight on the ever-growing world of sim racing and motorsports innovation. 

The 2025 edition of the PRI SIM Racing Arena Powered by SRO will again deliver daily invitational races featuring top esports competitors and state-of-the-art hardware over the three full days of the PRI Show. 

Showgoers will get to see nonstop racing action, product demonstrations and live broadcasts, all while offering attendees a hands-on opportunity to experience the feel of professional-grade sim racing with numerous exhibitors on hand showing off the latest in sim racing products. 

With the PRI Show serving as a meeting place for every segment of the racing world, it provides SRO Motorsports with a perfect platform to show how sim racing is driving the entire industry forward.  

"The PRI Show brings the entire performance racing world under one roof; teams, manufacturers, suppliers, media and fans. It's an ideal environment for SRO to showcase how our platforms are driving the sport forward, from professional sportscar championships to digital racing initiatives like the Sim Racing Arena," said SRO Motorsports VP of Marketing and Business Development Robbie Montinola. "It also allows us to connect face-to-face with partners and competitors who share our goal of growing motorsports in an inclusive, sustainable way." 

In addition to headline races—which will be livestreamed on Twitch and the GTWorld YouTube channel—the PRI SIM Racing Arena powered by SRO will feature a robust lineup of educational programming and interactive sessions designed to explore how sim racing is continuing to reshape the motorsports industry. 
 

From technical showcases highlighting the latest advancements in sim hardware and software, to panel discussions with industry experts and drivers, the arena continues to serve as a hub for knowledge-sharing and collaboration. 

"The PRI Sim Racing Arena powered by SRO Motorsports is a great example of how SRO is evolving beyond traditional racing formats to reach a wider audience. Racing simulators breaks down barriers to entry—it allows fans, aspiring drivers and even our current competitors to engage with the sport in a hands-on, data-driven way," Montinola said. "For us, esport programs aren't just entertainment; they're tools to inspire participation, test skills and build a deeper connection with the racing community both online and at live events." 

The addition of this dedicated section has resonated with PRI Showgoers, according to PRI President Michael Good.  

"The PRI SIM Racing Arena powered by SRO has quickly become one of the most engaging and talked-about features on the PRI Show floor," said Good. "It bridges the gap between virtual and real-world competition, and you can see firsthand how simulation technology is shaping the next generation of racers and engineers."   

"SRO has been an incredible partner in helping us showcase how sim racing connects the traditional motorsports community with the digital racing world," he added. "Their experience and innovation elevate the arena every year, making it a true highlight of PRI." 

Registration for the SIM Racing Arena Powered by SRO is open to racers now through November 17.

For more information, visit gt-world-challenge-america.com.

See the SIM Racing Arena Powered by SRO on the PRI Show floorplan here.